Rema, the Nigerian artist, has cautioned record labels against replicating his style and branding with their artists. He suggested that some labels are attempting to pattern their artists after him, copying his music style and overall brand.
Rema advised record labels to exhibit more creativity instead of trying to emulate him.
On his X handle, he stated, “Labels get creative, stop trying to clone me.”
Additionally, the ‘Calm Down’ crooner highlighted about his role in popularizing Afrobeat EPs, indicating that every new artist since 2019 has followed a similar template.
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